Alarm.com’s New Marketing and Sales Program for Partners
Alarm.com, Vienna, Va., launched a new sales and marketing tool called Customer Connections to increase customer engagement, reduce attrition and maximize upsell opportunities. The opt-in program generates dealer-branded email communications to engage existing accounts, and help Alarm.com’s partners generate the most lifetime value from every account.
Customer Connections uses sophisticated analytics to help dealers manage attrition and find new upsell opportunities. The program identifies accounts and then determines the best message or package to smartly engage the customer on behalf of the dealer. Attrition in particular is extremely costly for dealers. Kenny explained that “Alarm.com has put a lot of time into understanding attrition, and we know that engagement can dramatically reduce it.”