I was listening to an NPR interview with Jack Welch, former chairman and CEO of General Electric. The interviewer asked him, “What is the single most important piece of advice you could give any business?” He answered, “Have a business plan.”
I would like to stop right here and leave the rest of this page blank — just to make an impact — as one of the best ads I ever saw was a white page with small print right in the very center that read, “This space cleaned by XYZ company.” White space is compelling; it draws your eye to it and ensures that your message is read, and this is a message that needs to be read. However, I would like to add to that precept.