SDMmag logo
search
Go to Ask SDM AI
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
SDMmag logo
  • NEWS
  • PRODUCTS
  • TOPICS
    • Access Control & Identification
    • Integration & Network Solutions
    • Life Safety & Fire Alarm
    • Monitoring
    • Smart Home
    • Trends & Industry Issues
    • Video Solutions
  • COLUMNS
    • Digital Shuffle
    • Editor's Angle
    • Insider News & Business
    • Integration Spotlight
    • Marketing Madmen
    • Security & the Law
    • Security Comings & Goings
    • Security Networkings
    • Technology @ Work
    • Technology Solutions & Skills
    • SIA Waypoints
    • Cybersecurity Chronicle
  • EXCLUSIVES
    • Annual Industry Forecast
    • Dealer of the Year
    • Project of the Year
    • SDM 100
    • State of the Market Series
    • Systems Integrator of the Year
    • Top Systems Integrator Report
    • TMA Excellence Awards
  • BLOG
  • MEDIA
    • Videos
    • Podcasts
    • Polls
    • White Papers
  • EVENTS
    • Industry Calendar
    • Webinars
  • MORE
    • Classified Ads
    • Newsletters
    • SDM Store
    • State of Security eBook
    • Sponsored Insights
  • BUYERS GUIDE
    • Buyers Guide
    • Take a Tour
  • EMAG
    • eMagazine
    • Archive Issues
    • Monitoring Today
    • Advertise
  • SIGN UP!
SDM Newswire

Smart Homes Sell Faster

March 13, 2015

As smart home technology plays a larger role in real estate, Coldwell Banker Real Estate LLC, Madison, N.J., released a survey uncovering what smart features home buyers are looking for when purchasing a home and how those features impact a home's sale.

Smart home appliances and technology are becoming more common in homes throughout the country. Products and features once reserved for only the highest priced properties are now found in homes across the United States at various price points. The proliferation of this technology is not only changing the way Americans live, it's also changing their tastes and expectations when shopping for real estate —  so much so that making your home "smart" may be smarter than you think.

A survey of more than 500 sales associates affiliated with the Coldwell Banker® brand found:

•             Buyers are asking, "How smart is this home?": Nearly two in three (64 percent) of the sales associates surveyed agreed that buyers today are more interested in homes with smart home features and technology than they were two to five years ago.

•             Buyers want to control their home from their smart phone: 62 percent are seeing more buyers interested in controlling their home technology through their smart phone or tablet now than they were two to five years ago.

•             Listings are getting smarter: Nearly 60 percent said they are seeing more smart home features in listings than they did two to five years ago.

•             Smart homes sell faster: One in three (33 percent) noted that homes with smart home features and technology sell faster than homes without them.

•             Gen X is the "smartest" generation of home buyers today: While it's no surprise that almost half of sales associates are seeing Millennials (age 18-24) interested in homes with smart home features, even more (57 percent) identified Gen X (age 35-49) as the top buying group interested in smart home technology.

Looking for quick answers on security topics? Try Ask SDM, our new smart AI search tool. Ask SDM →

"After being on the ground at this year's Consumer Electronics Show, it was clear that the connective tissue of smart technology in the home is entering the mainstream," said Sean Blankenship, chief marketing officer, Coldwell Banker Real Estate LLC.

 "Smart homes are solving many consumer and societal needs when you consider all of the security, energy efficiency and entertainment advantages that come along with a connected home. This is why we are taking a leadership stance and working to ensure that Coldwell Banker affiliated sales associates are more aware and understanding of this evolution so they can continue to provide consumers with exceptional experiences,” he added.

According to the survey, home buyers are most interested in smart home technology for the following categories:

•             Security (65 percent of sales associates agree)

•             Temperature control (57 percent)

•             Safety (48 percent)

•             Lighting (46 percent)

•             Entertainment (42 percent)

•             Appliances (23 percent)

Based on findings from CES 2015, Coldwell Banker Real Estate identified its list of 25 smart home products and systems, combining favorites from the conference as well as research on what home buyers care about most.  The list included products such as, Kwikset Kevo Smart Lock, Honeywell Lyric Theromstat, First Alert OneLink, and others.

"Smart home technology will soon be expected in homes, just like stainless steel and granite are the norm across properties today," said Travis Gray, a sales associate affiliated with Coldwell Banker Residential Brokerage in Annapolis, Md. who is well-versed in smart home technology. "In three to seven years, I foresee homes being completely outfitted with smart technology — for improving both functionality and lifestyle in our homes."

This survey was conducted online within the United States between Jan. 12 to Feb. 24, 2015 among 513 real estate sales associates affiliated with the Coldwell Banker® network.

KEYWORDS: Honeyweell Kwikset residential security

Share This Story

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

Recommended Content

JOIN TODAY
to unlock your recommendations.

Already have an account? Sign In

  • SDM 100

    SDM 100: Top 100 Security Dealers of 2026

    The top 100 security dealers navigated a complex...
    Exclusives
    By: Karyn Hodgson
  • Security camera

    State of the Market: Video Surveillance

    As video surveillance shifts from siloed systems to...
    Exclusives
    By: Brianna Wilson
  • 2026 Industry Forecast

    SDM 2026 INDUSTRY FORECAST

    Rapid technology advances meet shifting economic...
    Trends & Industry Issues
    By: Karyn Hodgson
Manage My Account
  • SDM Newsletters
  • Online Registration
  • eMagazine Subscriptions
  • Subscription Customer Service
  • Manage My Preferences

More Videos

Sponsored Content

Sponsored Content is a special paid section where industry companies provide high quality, objective, non-commercial content around topics of interest to the SDM audience. All Sponsored Content is supplied by the advertising company and any opinions expressed in this article are those of the author and not necessarily reflect the views of SDM or its parent company, BNP Media. Interested in participating in our Sponsored Content section? Contact your local rep!

close
  • Doctor examining child patient with mother present in medical clinic
    Sponsored byHID

    The Human Side of Hospital Security: How Modern Visitor Management Protects People First

Popular Stories

April Maloney, Guardian Protection

State of the Market: Security’s ‘Sixth Sense’ Drives Intrusion & Smart Home

AMAG CONNECT-2.0

Beyond the Buzzwords: What Security Integration Really Looks Like Today

Edwin Brennen of Acoem

Why Gunshot Detection Belongs in the Modern Integrator Portfolio

SDM Dealer of the Year 2026 Promotion fire alarms webinar

Events

July 23, 2026

Fire Alarms in Focus: Tech Trends, Code Changes & Business Growth Strategies

In this webinar, SDM will explore how companies are expanding their fire offerings, increasing recurring revenue, and strengthening customer relationships. Discover practical insights to help position your company for success.

View All Submit An Event

Poll

What’s the most promising trend in the industry?

What’s the most promising trend in the industry?
View Results Poll Archive

Products

Physical Security Assessment Handbook An Insider’s Guide to Securing a Business

Physical Security Assessment Handbook An Insider’s Guide to Securing a Business

See More Products
SDM 100 2026 Rankings

Related Articles

  • Smart Homes Sell Faster

    See More
  • Helen M. Heneveld

    Smart Cities & How They Might Interface With Smart Homes

    See More
  • Smart Homes Market Expected to Be Worth $58.68 Billion by 2020

    See More

Related Products

See More Products
  • facility manager.jpg

    The Facility Manager's Guide to Safety and Security

See More Products

Events

View AllSubmit An Event
  • August 28, 2025

    Smart Home as a Security Differentiator

    ON DEMAND: In a competitive market, offering smart home integration can give dealers and integrators a crucial edge. In this webinar, discover how connected devices can enhance traditional security systems and deepen customer loyalty.
View AllSubmit An Event
×

Be in the forefront of security intelligence when you receive SDM.

Join over 10,000+ professionals when you subscribe today.

SIGN UP TODAY!
  • RESOURCES
    • Advertise
    • Contact Us
    • Directories
    • Store
    • Want More
  • SIGN UP TODAY
    • Create Account
    • eMagazine
    • Newsletter
    • Customer Service
    • Manage Preferences
  • SERVICES
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey/Respondent Access
  • STAY CONNECTED
    • LinkedIn
    • Facebook
    • YouTube
    • X (Twitter)
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2026. All Rights Reserved BNP Media, Inc. and BNP Media II, LLC.

Design, CMS, Hosting & Web Development :: ePublishing