Effective Sales Leadership Of Your Trade Show Plan
Tradeshows offer a unique opportunity for face-to-face communication with potential buyers; however, security integrators must have a focused plan to produce a superior return on the investment.
The ASIS show is upon us. What a great opportunity to network, learn about new products and services, and enhance one’s knowledge. According to its website, ASIS is an “organization dedicated to increasing the effectiveness and productivity of security professionals.” So if your team is planning to exhibit at ASIS, or any tradeshow for that matter, then you might as well make it as productive as possible.
Even though there is so much publicity about the wave of selling in the future being so dependent on social selling, inbound marketing and such, tradeshows offer a unique opportunity for face-to-face communication. Statistics provided by Trade Show News Network reveal that 81 percent of tradeshow attendees have buying authority. And 92 percent of tradeshow attendees indicate they are looking for new products. This is great news.