73 Percent of Smart Home Device Owners Installed the Product Themselves or With Family/Friend Help
Dallas-based Parks Associates revealed new research recently, which shows that nearly three-fourths of smart home device owners installed their devices without professional help, either on their own or with help from a friend or family member. Parks Associates will host the 22nd annual CONNECTIONS™: The Premier Connected Home Conference on May 22-24 in San Francisco to discuss consumer engagement strategies for the smart home and IoT.
“Twenty-six percent of U.S. broadband households own at least one smart home device, such as a smart door lock, video doorbell, or smart thermostat, and consumers have a variety of options where they can purchase these products, from professional installers to online retail,” said Jennifer Kent, director, research quality and product development, Parks Associates. “Each channel has its own unique strengths, and consumers’ preference for self-installation is driving them to explore new service options that extend support beyond the initial purchase, to ensure a seamless consumer experience throughout the product lifecycle. At CONNECTIONS, we will explore the new business strategies emerging around the hardware-as-a-service model and how it will take shape in different sales channels.”