Legrand Unveils New Commercial AV Division Strategy
Legrand unveiled a new Commercial AV go-to-market strategy to better serve its U.S. commercial integrator customers through the recently formed Legrand AV Division.
This new launch, scheduled for September 1, 2018, plays to the strengths of its Commercial AV brands while leveraging an expanded sales team structure to help customers solve their AV integration challenges. At launch, customers will benefit from one go-to resource for all brands backed by a strong team of product specialists, additional inside sales support, channel experts and a group dedicated to driving sales leads to our customers.
“Legrand is committed to serving the professional AV industry and we’re continually working to improve how we go to market in an effort to be the easiest partner to do business with,” said Steve Durkee, senior vice president/general manager, Legrand AV Division. “As we’ve continued to add brands to our portfolio, we realized it was causing complexity for our customers. That’s why we have been diligently gathering customer input, evaluating our markets and benchmarking successful models to ensure we are meeting their needs. We are excited to officially put this strategy into action in the coming months.”
Visit www.legrand.us for more information.