On Data Privacy Day, ADT Announces New Consumer Privacy Initiative
ADT Inc., a leading provider of monitored security and interactive home and business automation solutions in the United States and Canada, today announced its intent to lead a new consumer privacy initiative with a coalition of organizations committed to driving the adoption of privacy standards and best practices across the home security industry. The initiative will focus on ensuring the security and home automation industry take a leadership role in protecting consumer privacy. Launched on Data Privacy Day, these efforts build on ADT’s promise to protect what matters most.
According to data released in November by market-research firm Harris Poll and public relations firm Finn Partners, data privacy is the most pressing issue for those surveyed, and consumers are looking for companies to be proactive in protecting their data. With considerable growth and technology innovation in the security industry, the prioritization of privacy is higher than ever before.