Bold Perennial has formally changed its name to Bold Group in the wake of the recent acquisitions of SIMS Inc. and SGS. The new moniker was announced last week to attendees of the SedonaOffice Users Conference in Marco Island, Fla.
“The decision is really a practical one of inclusion,” said Bold Group President Rod Coles. “Now that we are expanding beyond the two core companies that originally formed Bold Perennial, and there are possibilities for further expansion in the future, it made sense to create a name that was more inclusive of all the brands that make this company strong.”