Look around and you will see a plethora of brands offering smart devices. There are well-known companies participating in the Internet of Things, along with many new players and start-ups promoting the latest and greatest connected smart gadget they believe will take over the world. How do you decide what to promote, and how do you spread the word?
The bottom line is it’s no longer about the product’s brand. In today’s competitive world, the installation company is the brand.