63% of Security System Owners Plan to Purchase a Smart Home Device in the Next 12 Months
New Parks Associates research finds 63 percent of security system owners plan to purchase a smart home device over the next 12 months, compared to 40 percent of all U.S. broadband households. The research firm identifies this segment of security households as a prime target for new device purchases based on their higher affinity to new technologies and greater likelihood of starting a home improvement project due to the COVID-19 pandemic.
The new study, “COVID-19: Impact on Residential Security and Smart Home,” details changes to purchase or upgrade intentions regarding security systems due to the COVID-19 pandemic, as well as related factors such the impact on professional monitoring and installation preferences.