For security dealers and integrators, navigating these top verticals has become harder than ever during the coronavirus crisis, but there are benefits to finding a niche.
In the midst of these tumultuous times, you may (wisely) be wondering how to set yourself apart from competitors. Finding a niche — maybe one in healthcare, education or the commercial office space — might be the solution you’re looking for.
“Being in multiple verticals is a good strategy for any integrator,” says David Antar, president of A+ Technology & Security Solutions, Bay Shore, N.Y., featured on our cover this month. “It cushions you from the down cycles.”