Everything You Need to Know About Deceptive Sales Practices
Deceptive sales practices are nothing new in the security industry. From the trunk slammers of the 1970s to today, a few bad apples in the industry are spoiling the bunch by deceiving another company’s customers into signing up for expensive, hard-to-break contracts.
SDM sat down with David Smail, chief legal officer at ADT, to discuss what deceptive sales practices look like and how to prevent them.