Security research from Parks Associates finds COVID-19 is a key factor driving households with security monitoring to upgrade their system.

Data from Parks Associates shows that approximately 10 percent of US broadband households own a video doorbell in Q2 2020, up from 7 percent in 2017.

The new study, “COVID-19: Impact on Residential Security and Smart Home,” details changes to purchase or upgrade intentions regarding security systems due to the COVID-19 pandemic.

The report, “Connected Home Services: Updating Modern Lifestyles” identifies unique strategies device manufacturers are using to drive recurring revenues by maximizing the value of smart home devices for consumers.

New research from Parks Associates finds that 25 percent of U.S. broadband households plan to buy a connected health device in the next 12 months. 

Forty-four percent of U.S. broadband households who do not own or intend to purchase a smart home device perceive the devices as too expensive, so as more manufacturers deploy low-cost products with advanced features, the market could start to overcome this barrier.

Parks Associates’ new research, COVID-19: Impact on Telehealth Use and Perspectives, finds over 50 percent of U.S. broadband households are willing to share smartphone data to aid in COVID-19 contact tracing, while another 20 percent could be convinced provided privacy protections are in place. 

International research firm Parks Associates announced the launch of the CONNECTIONS Community, an online conference and networking experience focused on the connected home and IoT industries. 

New research from Parks Associates' Smart Home Buyer Journey and User Experience, a survey of 10,000 broadband households fielded at the end of 2019, reveals that adoption of home control systems experienced a 38 percent year-over-year growth rate. 

With concerns higher among households without smart home devices, these fears could contribute to reluctance among consumers to purchase these devices.