Omdia, part of Informa Tech, has launched the Channel Partner Strategies Intelligence Service, a channel-focused market research product. The service has been designed to help channel-focused vendors and technology suppliers accelerate growth and gain a deeper understanding of the key trends shaping the tech landscape. It offers a particular focus on the shift in technology consumption due to the evolution of managed services and insights into new and innovative solution providers.
First announced in May at the 2023 Channel Partners Conference & Expo, the Channel Partner Strategies Intelligence Service comes from the Omdia Channel Research and consulting team. The team is led by Devan Adams, principal analyst, and Debbie Kane, principal consultant.