2004 Award Entries: Part 2 of 2
Over the course of time, the mission has remained the same: to sustain industry awareness and recognition of imaginative and high-quality marketing tools, which best present dealers, integrators, and the industry to end users.
This year, the 14th annual SDM Securing America Awards continues to honor suppliers who provide the best sales literature, manuals, marketing materials, community outreach programs, direct mail, target marketing, online services, and resources aimed at residential and non-residential customers.
Online voting also continues this year, whereby SDM readers can make their choices from among SDM Securing America entries. Review the following pages of 2004 SDM Securing America Awards, and VOTE on SDM ONLINE by clicking on the Securing America Award logo.
To retrieve additional information on any entered program directly from the vendor, read the following pages and call the vendor, go to the vendorâ€™s web site, or circle the corresponding number of the reader service card included in this issue of SDM.
If you are at ISC West in Las Vegas in late March/early April, stop by the SDM booth and check out the Securing America display.
SDM magazine editors will collect your votes and report on the results in a future issue of SDM as well as on this web site.
Vote Online for the Best in Each Category:Â· Best resources aimed at architects, engineers, and specifiers, which support dealer/integrator sales
Â· Best direct-mail, target marketing, or marketing support materials aimed at end users, which support dealer/integrator sales
Â· Best end user sales literature for residential prospects
Â· Best end user sales literature for non-residential prospects
Â· Best outreach materials aimed at end users (newsletters, community-assistance programs, industry events), which support dealer/integrator sales
Â· Most effective false alarm reduction action or program, which supports dealers and integrators
Â· Best manual or online training material for residential end users
Â· Best manual or online training material for non-residential end users
Â· Best overall online resources for end users, which support dealer/integrator sales
Â· Best online product demonstrations, which support dealer/integrator sales
Â· Best online product introductions that support dealer/integrator sales
Category: Best end user sales literature for non-residential prospectsFrom GE Security GE Security Pro opens doors to commercial sales with a powerful new campaign brochure: â€œSecurity Is A Company Benefit.â€ The dynamic, customizable marketing innovation is more than paper and ink â€“ it demonstrates Prosâ€™ commitment to a safe workplace for all. A wealth of homeland security ideas make everyone at work part of the security solution. Building on the residential success of Security Is A Family Matter, â€œSecurity Is A Company Benefitâ€ sets GE Security Pros apart by stressing security as benefit for the entire workplace. The companion web site at www.ge-securityisacompanybenefit.com delivers workplace and homeland security information of the first order. GE Security More information: call (800) 777-5484, or visit http://GE-Security.com.
Category: Best end user sales literature for non-residential prospectsFrom Honeywell Security, the Customizable Commercial End-User Vertical Marketing Folder, â€œProtect what you value mostâ€¦the security of your business,â€ is a rich-looking combination pocket folder/ image brochure created to support dealers in selling Honeywellâ€™s full range of security solutions to their commercial customers. Individual sell sheets cater to the business ownerâ€™s unique concerns by addressing how Honeywellâ€™s flexible, upgradable, and integration-ready systems meet their security needs precisely â€“ whether they own or operate establishments ranging from a retail business, medical office, jewelry store, manufacturing plant, bank or educational facility. The clever, die-cut slits â€“ which contain corresponding removable inserts for burglary, fire, access control, video surveillance, and alarm monitoring products â€“ let dealers easily tailor their presentation to specific target markets. Honeywell Security: call (800) 645-7568, or visit www.ademco.com.
Category: Best End-User Sales Literaure for Non-Residential ProspectsFrom Honeywell Security, â€œWeâ€™ve Got You Covered.â€ This appealing, attractively designed piece was designed to support dealers in presenting the benefit of Honeywellâ€™s AlarmNet products. Easy-to-understand diagrams and concisely written copy provide an excellent overview of how the full suite of AlarmNet products â€“ including AlarmNet M, Control Channel Cellular and AlarmNet-i Internet monitoring â€“ provide the best security communications solutions for commercial burglary, commercial fire and residential applications. The brochure also conveys the companyâ€™s longstanding commitment to innovation and customer satisfaction. Honeywell Security: call (800) 645-7568, or visit www.ademco.com.
Category: Best outreach materials aimed at end users (newsletters, community-
assistance programs, industry events),
which support dealer/integrator sales
From GE Security now in its third successful year, Security Is A Family Matter (SFM) puts GE Security Pro dealers on top with the only outreach program aimed at securing whole communities. SFM dealers support agencies that help build strong families with measures that improve childrenâ€™s academic success and psychological adjustment, and lower their rates of alcohol and drug use. GE Security Pros, like John Whitehead of True Steel Security, gain valuable local TV and radio attention as a direct result of Security Is A Family Matter. Exhaustive program benefits include custom brochures, web features, ads, and media relations support. GE Security More information: call (800) 777-5484, or visit www.securityisafamilymatter.com