At the executive offices of Panasonic System Solutions Company in Tsunashima/Yokohama, Japan, Mr. M. Nakamura, general manager of product planning, and other managers and general managers presented an overview of how the company is structured, the evolution of its technology development, and the most current products and systems. Nakamura stressed that Panasonicâ€™s history covers 48 years of video technology expertise, beginning with Panasonicâ€™s first security camera, introduced in 1957, up to todayâ€™s network-based systems and iris-recognition products. It produces a wide range of video products that fit the low-, mid-, and high-end markets.
SDM asked executives, â€œWhich category â€“ low, mid- or high-end â€“ has the greatest potential for sales in the next two years?â€
Conceding that the high-end products are the more desirable sale, Nakamura answered that Panasonicâ€™s mission is to provide solutions for every stratum of the market: â€œHow we can contribute to society is our business. We create the innovations which contribute to society. We want to be able to offer the solutions â€“ the value for the money.â€
It is the same belief established by Panasonicâ€™s founder, Matsushita Konosuke, who believed that any product of good quality sold at a reasonable price would make the consumer happy, and that â€œalong with money you have to have a human heart in the transaction.â€
In 1917, Konosuke resigned from the company, remodeled one of two small rooms of his home, and founded an electric workshop, which, the following year became the Matsushita Electric Appliance Factory. He and his employees had many ups and downs, but this was the beginning of what the world would eventually come to know as the Panasonic brand.