If you have ever wanted to have your opinions on marketing materials in the security industry heard, this is your opportunity by voting online for SDM’s Securing America Awards. The awards cannot be given without your participation. That is why it is vitally important to the entrants and the industry that you review the following pages of the 2006 SDM Securing America Awards and go now to www.sdmmag.com, click on the Securing America Award logo on the home page and vote your choices online.

Since 1990, the SDM Securing America Awards have singled out the efforts of the industry’s top suppliers to help dealers and integrators sell electronic security solutions more successfully to American consumers and companies.

The mission of the awards is to sustain industry awareness and recognition of imaginative and high-quality marketing tools that present dealers, integrators and the industry at their best to end-users.

This 16th annual SDM Securing America Awards honors suppliers who provide the best Web sites, sales literature, manuals, marketing materials, community outreach programs, direct mail, target marketing, online services and resources aimed at residential and non-residential customers.

To retrieve additional information on any entered program directly from the vendor, read the following pages and call the vendor, go to the vendor’s Web site or circle the corresponding number of the reader service card included in this issue of SDM.

If you are at ISC West in Las Vegas this April, stop by the SDM booth and check out the Securing America display.

SDM magazine editors will collect the votes and report on the results in a future issue of SDM as well as on the SDM Web site: www.sdmmag.com.

Vote Online for the Best in Each Category

  • Best overall Web site
  • Best end user sales literature for residential prospects
  • Best end user sales literature for non-residential prospects
  • Best outreach materials aimed at end users (newsletters, community-assistance programs, industry events), which support dealer/integrator sales
  • Best outreach materials aimed at architects, engineers, and specifiers, which support dealer/integrator sales
  • Best manual or online training material for residential end users
  • Best manual or online training material for non-residential end users
  • Best online product demonstrations, which support dealer/integrator sales
  • Best direct-mail, target marketing, or marketing support materials aimed at end users, which support dealer/integrator sales
  • Most effective false alarm reduction action or program, which supports dealers and integrators
  • Best resources aimed at architects, engineers, and specifiers, which support dealer/integrator sales
  • Best overall online resources for end users, which support dealer/integrator sales
  • Best online product introductions that support dealer/integrator sales


Category - Best overall Web site

First Alert Professional created a Dealer Resource Zone, a Web site dedicated to the needs of the authorized dealer network. Designed like a portal, dealers can get an understanding of all the services available to them right from the home page. Password-protected, the home page includes links to all departments and services from program resources that include business builders and discounts to departments that feature everything from the advertising resource center to customer service. Information is updated to include new feature stories as well as new offerings produced throughout the year. First Alert Professional Security Systems More information: call (800) 793-5949 or visit www.firstalertprofessional.com.

For free information circle 389 or visit www.sdmmag.com

Category - Best overall Web site

The launch of the SafetyCare Web site www.safetycare.us identifies a new service category in family safety, wellness and security – the first time that all these services are being offered to the end-user under one, all-encompassing umbrella. SafetyCare is a new paradigm in life safety and wellness and the Web site is designed to persuade potential customers that the services SafetyCare offers are not simply valuable to their quality of life, but a necessity to their well-being. The challenge was to differentiate SafetyCare in the marketplace. Through video served from the site, use of extensive animation and highly interactive programming, the Web site communicates what makes SafetyCare different. SafetyCare Inc. More information: call (866) 693-7233 or visit www.safetycare.us.

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Category - Best overall Web site

Honeywell Security’s newly designed Web site, www.security.honeywell.com, is an excellent resource for dealers. Highlights include an updated graphics library, FAQ section for consumers and a new, full-featured video section aimed at helping dealers target vertical markets. Other exciting enhancements include an online version of Honeywell’s award-winning STAR CD for architects and engineers, an updated commercial section and configurations to help dealers determine the right product for specific applications. Dealers also can sign up for the Security Source e-newsletter and the enhanced version of Literature Xpress, and stay informed with the latest news, product intros, features, demos and case studies. Honeywell Security More information: call (800) 645-7568 or visit www.security.honeywell.com.

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Category - Best end user sales literature for residential prospects

Optex’s “message" is to inform the prospective customer of the unique features that exist with these units. Once interest is established, the documents provide additional product information linked to real-life needs that are currently not being satisfied by traditional products found in this category. This brochure provides an expanded overview of the WonderTrack product that is targeted to the customer wishing more complete information including detailed specifications and expanded applications. Optex Inc. More information: call (800) 966-7839 or visit www.optexamerica.com.

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Category - Best end user sales literature for residential prospects

The special nature of SafetyCare is clearly presented through its general credentials brochure. Within, each of the comprehensive service offerings is communicated via individual brochures. In addition, an end-user dramatization of SafetyCare’s services is presented on a DVD and included in the same package. SafetyCare Inc. More information: call (866) 693-7233 or visit www.safetycare.us.

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Category - Best end user sales literature for residential prospects

The SentryNet flyer is used by the company’s dealers to enclose in their quotes to the end user, and is often given out at local shows with their introduction packet. The flyer introduces two-way voice and answers basic questions about the technology and how it will enhance their security system and monitoring. SentryNet More information: call (888) 635-9754 or visit www.sentrynet.com.

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Category - Best end user sales literature for residential prospects

This SentryNet brochure is given to the end user after the system is installed. The back of the brochure has a space for SentryNet’s telephone number sticker for end users to employ when placing their systems on test or canceling an alarm. There is also space for the installer to attach a business card-type sticker or have printed contact information for service calls. The brochure explains monitoring and how end users should react when their alarm is activated. SentryNet More information: call (888) 635-9754 or visit www.sentrynet.com.

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Category - Best end user sales literature for residential prospects

Used by SentryNet dealers to enclose in their quotes to the end user and often given out at local shows with their introduction packet, the flyer introduces central station monitoring and how SentryNet has teamed up with their installer to provide them with the best in security. SentryNet More information: call (888) 635-9754 or visit www.sentrynet.com.

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Category - Best end user sales literature for residential prospects

As technology brings the world closer, homes become the central location for working, learning and entertaining. This contemporary, sleek 12-page brochure illustrates the unmatched lifestyle-enhancing benefits of Honeywell’s Home Automation Server – an embedded computer that utilizes state-of-the-art Intel technology to integrate solutions that entertain, protect and inform. The concept of home automation is new to many homeowners, and its technology can be quite complex. However, this beautiful, easy-to-read lifestyle piece simplifies the subject, providing a thorough yet easy-to-understand overview of how the Home Automation Server works and how it can actually “bring homes to life” – truly making consumers’ homes more enjoyable and their lives easier than they’ve ever dreamed! Honeywell Security More information: call (800) 645-7568 or visit www.security.honeywell.com.

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Category - Best end user sales literature for residential prospects

From Honeywell Security, this collateral was designed to effectively tout the peace of mind, convenience and security benefits offered by Honeywell’s Apex security system with voice warning. Attractive photos and informative call-outs take the reader through the product’s impressive security and advanced home communication features. It also highlights the excellent up-sell opportunity offered by the optional In2 Network’s Connect and Control Systems Technology, which provides easy and affordable control via the Web and enables home security, lighting and audio to work together to make homes safer and more comfortable. Honeywell Security More information: call (800) 645-7568 or visit www.security.honeywell.com.

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Category - Best end user sales literature for residential prospects

The attractive tri-fold brochure from Honeywell Security was designed to position Honeywell’s Symphony Touchscreen Interface as the most sophisticated, exciting new advance in security and home control. Appealing visuals and easy-to-read captions clearly illustrate the product’s ease of use and impressive capabilities, including features like reading e-mail, setting up customized home pages, operating lights and appliances and the ability to control all system functions remotely over the Internet. Also included is a highlight page featuring Honeywell’s exciting new Optiflex Video Controller – an appealing, affordable complement to Symphony and an ideal way to introduce residential consumers to the benefits of video surveillance. Honeywell Security More information: call (800) 645-7568 or visit www.security.honeywell.com.

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Category - Best end user sales literature for residential prospects

This attractive, informative sales tool from Honeywell Security was created to communicate the appeal of Honeywell’s full range of wireless interfaces, with particular emphasis on ease-of-use and the convenience of portable keypads. In addition to providing an overview of the product line – ranging from talking keypads to versions with family message centers – the piece highlights the sophisticated, user-friendly features that put peace of mind, comfort and convenience at homeowner’s fingertips. Honeywell Security More information: call (800) 645-7568 or visit www.security.honeywell.com.

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Category - Best end user sales literature for residential prospects

Russound’s UNO-TS2 brochure gives dealers/integrators an elegantly designed tool to sell a unique and popular product. The brochure explains the features and benefits of the TS2, while letting consumers picture it in their homes through lifestyle photography. Through pictures, text and diagrams, the potential customers come away with all they need to make an educated decision on the purchase. It also provides them with a great tool to upsell users whose homes already have UNO-S2 keypads, because the TS2 fits in a standard dual-gang workbox. It also lets the dealer/integrators focus on selling instead of having to create their own brochures. Russound More information: call (603) 659-5170 or visit www.russound.com.

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Category - Best end user sales literature for non-residential prospects

Dedicated Micros’ newest sales CD provides a video that comprises the history of digital recording technology and how that technology has revolutionized the video recording for the security world, a corporate summary, and overviews of Dedicated Micros’ award-winning products including Eco, Digital Sprite 2 and BX2 product lines, storage products and distributed video products for remote video management and transportation. Each description provides the features, benefits and applications, along with the differences between product lines to assist decision-makers in choosing the right product for their specific needs. The CD video format is designed to auto-run on any PC. Dedicated Micros More information: call (800) 864-7539 or visit www.dedicatedmicrosus.com.

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Category - Best end user sales literature for non-residential prospects

Panasonic Security Systems’ 2005 Products catalog is designed to position the new “Intelligent” and “Information” technologies using the company’s highly visible “We get IT” theme while presenting detailed information on their comprehensive line of products for every level of application – from the enterprise to the small business entrepreneur. The 60-page, four-color catalog represents a unique combination of form and function with a compelling design crafted to reflect Panasonic’s established image supported by strategically driven copy that clearly positions the company and its systems products and detailed product feature/specifications for each product model. Panasonic Security Systems More information: call (866) 726-2288 or visit www.panasonic.com.

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Category - Best end user sales literature for non-residential prospects

Panasonic Security Systems’ Iris Reader eight-page, four-color brochure provides a comprehensive overview of the company’s innovative biometric solution for access control, personnel identity and authentication applications. In addition to providing detailed product benefits and information, the brochure offers information on iris technology, various modes of system configuration and compatibility with leading access system partners. In addition, the brochure highlights Panasonic’s Software Development Kit (SDK) that provides system implementers with a tool for customization. Panasonic Security Systems More information: call (866) 726-2288 or visit www.panasonic.com.

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Category - Best end user sales literature for non-residential prospects

This appealing, attractively designed piece from Honeywell Security, was created to support dealers in selling Honeywell’s full range of security solutions to their commercial customers. It caters to the business owner’s unique concerns by addressing how Honeywell’s flexible, upgradeable and integration-ready systems meet their security needs precisely. The brochure provides an excellent overview of the company, its product line and Honeywell’s commitment to innovation and customer satisfaction. Honeywell Security More information: call (800) 645-7568 or visit www.security.honeywell.com.

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Category - Best end user sales literature for non-residential prospects

Designed to appeal to prospective commercial end-users, Honeywell Security’s stylish six-page brochure positions Optiflex as a sophisticated yet cost-effective solution that provides all the benefits of next-generation digital video technology. Dramatic photographs and informative call-outs showcase the product features – including the ability to view video at the touch of a button, screen visitors and keep tabs on businesses remotely via a secure Internet connection – demonstrating why Optiflex is a surveillance solution worth looking into. Honeywell Security More information: call (800) 645-7568 or visit www.security.honeywell.com.

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Category - Best end user sales literature for non-residential prospects

This Honeywell Security brochure uses attractive graphics, easy-to-understand diagrams and concisely written copy to explain how Honeywell’s AlarmNet-i can provide higher security and lower costs through Internet monitoring. It gives dealers the opportunity to offer all of their commercial customers an incredibly secure, flexible Internet monitoring and VoIP solution that provides fully encrypted communication, works seamlessly behind firewalls and installs in minutes by alarm technicians without extensive networking experience. Honeywell Security More information: call (800) 645-7568 or visit www.security.honeywell.com.

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Category - Best end user sales literature for non-residential prospects

The Wheelock “Focus” program is an integrated package of materials designed to introduce end users to the value of using a multi-function communications system for their particular vertical market. The package contains value-added benefits, equipment design diagrams to help the user select the right system for their installation, and cost savings benefits to using one system instead of four separate systems for voice paging, voice messaging, background music and emergency communications. Wheelock Inc. More information: call (800) 631-2148 or visit www.wheelockinc.com.

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Category - Best outreach materials aimed at end users (newsletters, community-assistance programs, industry events), which support dealer/integrator sales

The cornerstone of the First Alert Professional program is life safety. To help our authorized dealers educate families about a variety of issues, First Alert Professional produced a series of life safety booklets. The booklets address four topics: personal safety, fire safety, Internet safety and poison control. The color brochures are designed with a uniform look and contain the latest information about each topic. These booklets can be distributed to families on sales calls, at home shows and community service events. They also can be ordered with a Life Safety Folder so dealers can include the booklets, business cards and Fire Safety DVD. First Alert Professional More information: call (800) 793-5949 or visit www.firstalertprofessional.com.

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Category n Best outreach materials aimed at end users (newsletters, community-assistance programs, industry events), which support dealer/integrator sales

The SafetyCare Members’ site https://www.safetyweb.us/ members/index2.asp provides the end-user with a vast amount of information for use by the member and their family guests. It provides a wellness and security edge over its competitors. These include: wellness and healthcare facilities directory; wellness and lifecare advice library; video monitoring access; Web-based extended neighborhood watch. SafetyCare Inc. More information: call (866) 693-7233 or visit www.safetycare.us.

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Category n Best outreach materials aimed at end users (newsletters, community-assistance programs, industry events), which support dealer/integrator sales

Dedicated Micros created an electronic newsletter in 2004 to meet the multi-faceted needs of their distributors, dealers and end-user audiences. The newsletter provides information on the latest products available on the market, corporate news, executive commentaries on the company and industry and the Tech Tip. The ever-popular Tech Tip is designed to provide customers with answers to the most common questions that come through Dedicated Micros’ technical support department. In addition, the company provides an overview of new employees so that customers can place a face with the name, providing a personal touch. Dedicated Micros More information: call (800) 864-7539 or visit www.dedicatedmicrosus.com.

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Category n Best outreach materials aimed at end users (newsletters, community-assistance programs, industry events), which support dealer/integrator sales

Ideal for sales calls and mailings, this versatile tri-fold brochure from Honeywell Security doubles as both a bill-stuffer or leave-behind, and provides dealers with an excellent up-sell opportunity. It is designed to both educate and inform, helping dealers enlighten consumers about the vital role environmental sensors can play in safeguarding their home and valuables and maximizing the effectiveness of their security systems. Entitled “Prevent disaster…before it happens,” the educational piece explains how Honeywell’s environmental sensors can help avert costly out-of-pocket expenses and insurance deductibles, help alleviate the health risks due to mold and water damage and actually stop damage before it starts by alerting home and business owners to areas at risk for flooding, freezing, spoilage and leaks. Honeywell Security More information: call (800) 645-7568 or visit www.security.honeywell.com.

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Category - Best outreach materials aimed at architects, engineers, and specifiers, which support dealer/integrator sales

In 2005, as a nation, we’ve all witnessed first-hand that the key to recovering from a regional crisis is to have a plan in place when it strikes. With that in mind, Honeywell Security set out to better arm architects and engineers with the tools they need to recover quickly. This informational sales tool positions Honeywell as uniquely equipped to help minimize the effects of natural, cataclysmic, human-caused and technological disasters. It details how Honeywell can help specify systems in the aftermath of disaster, provide immediate protection for commercial and government structures, improve efficiency during recovery efforts and assist with the overload of paperwork and projects. Honeywell Security More information: call (800) 645-7568 or visit www.security.honeywell.com.

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Category - Best outreach materials aimed at architects, engineers, and specifiers, which support dealer/integrator sales

Honeywell Security is committed to ensuring that our customers – whether architects, engineers, security consultants or other specifiers – have the tools they need to specify Honeywell video systems and surveillance solutions for their projects. Honeywell recently introduced the online Honeywell Video Systems Specifier Guide, which is a comprehensive guide that contains product information (e.g. descriptions, features and benefits), Architect & Engineering (A&E) specifications and configurations specifically designed for specifiers who want to include a Honeywell product or solution in their project design. To view the binder, visit http://www.honeywellvideo.com/support/AESpec/default.htm Honeywell Security More information: call (800) 645-7568 or visit www.security.honeywell.com.

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Category - Best manual or online training material for residential end-users

Panasonic Security Systems’ WJ-HD300 Series DVR guide for local and remote access provides system installers/users with easy-to-follow instructions to accomplish otherwise complex programming operations. The guide accomplishes this through the use of friendly illustrations that walk through the full complement of WJ-HD300 DVR functions step-by-step. The 40-page, four-color mini-guide (measuring approximately 5 inches high by 8 inches wide) is a compact, handy reference that will serve the gamut of users from the novice to the seasoned professional. Panasonic Security Systems More information: (866) 726-2288 or visit www.panasonic.com.

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Category - Best manual or online training material for non-residential end-users

Panasonic Security Systems’ Super Dynamic III (SDIII) “Camera Experience” is a mini-CD on the company’s latest imaging innovation. The CD provides viewers with video examples of how new SDIII technology significantly improves performance. Through a series of side-by-side comparisons, the CD illustrates the new technology’s most significant features and provides detailed product information on all benefits, features and specifications for detailed analysis. The CD was used as a fulfillment vehicle to support inquiries generated from an extensive advertising and public relations effort, as well as a hand-out at industry trade shows and events. Panasonic Security Systems More information: (866) 726-2288 or visit www.panasonic.com.

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Category - Best online product demonstrations, which support dealer/integrator sales

Russound’s UNO-TS2 online demo gives dealers/integrators a tool to sell and explain the benefits of the TS2. Through feature, benefit and lifestyle overviews, the end user can make an educated decision about the sale. The demo gives the dealer/integrator a visual way of selling the product. Beyond explaining features, it explains what multi-room audio is, so that users can see it fitting in with their lifestyles. Because it is an online demo, it is available anywhere there is Internet access, so the seller can point the potential client to it at any time. Russound More information: call (603) 659-5170 or visit www.russound.com/ts2/.

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Category - Best online product demonstrations, which support dealer/integrator sales

The Camera Innovations by Bosch Demo CD features an overview of Bosch Security Systems’ latest advancements in Dinion XF CCTV camera products, technology and accessories. The CD is geared for end users and dealers and provides several vertical market examples of how the Dinion can be used. The demo also steps through the many new features and benefits that are available through the newest technologies including integration with Bilinx communications technology, NightSense, Sense-up, AutoBlack, cable compensation, plug and play installation, backlight compensation, and white balance. The Demo CD can be viewed on the Bosch Security Systems Web site at www.boschsecurity.us/camerainnovations. Bosch Security Systems More information: call (800) 289-0096 or visit www.boschsecurity.us/camerainnovations.

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Category - Best online product demonstrations, which support dealer/integrator sales

SafetyCare’s video dramatization of its three component services – security, wellness and senior emergency – are vividly illustrated via a streamed video from the company’s website: http://www.safetycare.us/movie.asp or mms://safetycare.us/scare/ video_full_512k.wmv. SafetyCare Inc. More information: call (866) 693-7233 or visit www.safetycare.us.

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Category - Best direct mail, target marketing, or marketing support materials aimed at end users, which support dealer/integrator sales

The DCL-450 and the WT-1500 brochures from Optex are directed at introducing two unique new products that have clear value to the market. The visual appeal of the overall document and the copy were designed to first gain attention and then to deliver the message. Drawing attention to the brochure and motivating people to read the copy supports the need to develop interest in the product and ultimate purchases of the product. These two elements are crucial to helping our sales channel members present, propose and sell these units for the right applications. Optex Inc. More information: call (800) 966-7839 or visit www.optexamerica.com.

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Category - Best direct mail, target marketing, or marketing support materials aimed at end users, which support dealer/integrator sales

A dramatization of SafetyCare’s services on DVD, packaged within a direct mail brochure with imagery that is focused on the safety of the end-user’s children. This scenario, coupled with the more comprehensive offerings on the DVD, clearly gives the dealer/integrator a differentiated product. SafetyCare Inc. More information: call (866) 693-7233 or visit www.safetycare.us.

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Category - Best direct mail, target marketing, or marketing support materials aimed at end users, which support dealer/integrator sales

In 2005, Dedicated Micros implemented a marketing campaign comprised of advertising, trade shows and telemarketing to meet their objective of increasing business in specific security vertical markets, including transportation, government and retail. The advertising campaign included a series of full-page and banner ads in targeted vertical marketing security magazines and Web sites. They also ran general corporate ads of the same nature in security dealer, installer, integrator and end-user magazines. The ad campaign has both confirmed Dedicated Micros’ position as a key leader in digital video surveillance systems and an increased awareness of the company in the marketplace. Dedicated Micros More information: call (800) 864-7539 or visit www.dedicatedmicrosus.com.

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Category - Best direct mail, target marketing, or marketing support materials aimed at end users, which support dealer/integrator sales

Created to support dealers in selling Honeywell’s full range of security solutions, Honeywell’s individual, customizable commercial end-user vertical marketing sell sheets help tailor presentations to specific target markets. The literature caters to the commercial customer’s unique concerns by addressing how Honeywell’s flexible, upgradeable and integration-ready systems can meet their security needs precisely – whether they own or operate a retail business, medical office, jewelry store, warehouse or manufacturing plant, bank or educational facility. Honeywell Security More information: call (800) 645-7568 or visit www.security.honeywell.com.

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Category - Best direct-mail, target marketing, or marketing support materials aimed at end-users, which support dealer/integrator sales

Honeywell has created a collection of retail vertical tools designed to help end-users become more informed about how to secure their assets. The tools, which include two brochures and a vertical Web site, provide retailers with targeted answers to their most commonly asked questions, such as: “How can Honeywell help me with my specific security needs?” and “How can I justify the cost of installing a video and surveillance solution that’s right for our business?” Honeywell Security More information: call (800) 645-7568 or visit www.security.honeywell.com.

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Category - Best direct-mail, target marketing, or marketing support materials aimed at end-users, which support dealer/integrator sales

Your New Home DVD from Honeywell Security can be used in design centers to explain the benefits of structured wiring to new homebuyers. Following the format of many home improvement shows, the host walks you through a variety of amenities that can be added to a home, from security and lighting control to distributed audio and home theater. The tape begins with a discussion of Honeywell structured wiring and explains to the prospective homebuyer how important it is to incorporate structured wiring at the build phase. By offering these DVDs to design centers, dealers can help increase their structured wiring and security sales. View the DVD online by visiting http://video1.ademconet.com/saa/yournewhome.wmv Honeywell Security More information: call (800) 645-7568 or visit www.security.honeywell.com.

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Category - Best direct-mail, target marketing, or marketing support materials aimed at end-users, which support dealer/integrator sales

The Wheelock “Product Selection Tool” allows the end user or dealer/distributor to easily select the appropriate Fire Alarm Notification Appliance for fire alarm system installations. The selection guide features audible/visual, speakers and speaker strobes, and other notification appliances and permits the user to select the candela, color, and other spec information and then easily locate the model number for the device they need. Wheelock Inc. More information: call (800) 631-2148 or visit www.wheelockinc.com.

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Category - Most effective false alarm reduction action or program, which supports dealers and integrators

DSC has developed a false alarm prevention program for home and business owners and security installers. It includes video, PowerPoint and paper-based tools for training and customer gifts. Most false alarms can be prevented through better use of the security system. A short video and small brochure demonstrate prevention tips. An installer booklet contains these plus some installation pointers. The courses (end user, installer) are driven by PowerPoint presentations. They were developed using North American imagery and terminology. International versions also are under development. To view the video, please visit this link: http://67.70.228.21/Online/DSC/index.htm DSC More information: call (888) 888-7838 or visit www.dsc.com.

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Category - Best resources aimed at architects, engineers and specifiers, which support dealer/integrator sales

This comprehensive Application Engineering Design CD from First Alert Professional serves as an excellent training and support tool for architects and engineers–packed with all the necessary information required for specifying First Alert Professional products. Along with product specs, the CD includes links to A&E documents, compliance listings and a convenient schematic design tool to help the professional engineer create a simulated security system onscreen. First Alert Professional More information: call (800) 793-5949 or visit www.firstalertprofessional.com.

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Category - Best resources aimed at architects, engineers, and specifiers, which support dealer/integrator sales

Panasonic Security Systems “Spec Assist” CD offers systems specifiers, architects and engineers with an invaluable tool for bid proposal preparation. The CD includes professionally written bid specs, CAD images, product photos, system configuration references as well as a series of calculators designed to assist with the selection of IP cameras and DVR recording capacities based on specific user input requirements. Additionally, the CD provides video presentations on Panasonic’s breakthrough Super Dynamic III (SDII) camera technology, product operating manuals, product specification data sheets, online links for programming downloads and more. It is perhaps the most comprehensive electronic-based bid proposal preparation tool available for security professionals. Panasonic Security Systems More information: call (866) 726-2288 or visit www.panasonic.com

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Category - Best resources aimed at architects, engineers, and specifiers, which support dealer/integrator sales

With the first-of-its-kind Software House Multi-Technology Reader, Tyco Fire & Security realized the importance of educating the architects, engineers and consultants responsible for recommending security solutions. The Multi-Technology Reader campaign had a three-phased approach: First, a three-dimensional mailing was sent to more than 200 security architects. The mailing included a sample reader and a full-color brochure. Second, a tip-in brochure and full-page ad campaign was executed with select publications to generate awareness. Finally, a follow-up mailing was sent with data sheets and technical specifications to help architects and engineers more easily specify the Software House Multi-Technology Reader. Software House More information: call (781) 466-6660 or visit www.swhouse.com.

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Category - Best overall online resources for end users, which support dealer/integrator sales

Via the SafetyCare Web site, the end user is provided with multiple ways to acquire information about SafetyCare’s overall services and how to connect the dealer/integrator with the offering. Some of these are: (1) Movie dramatization: mms://safetycare.us/scare/ video_full_512k. wmv; (2) an animated program of how the services work: http://www.safetycare.us/howitworks. asp; (3) an online method to enroll in the name of the dealer/integrator: http://www.safetycare.us/ newstep1.asp?productsystemid=7& command=start; (4) and a means to locate a dealer if the end user does not already have one: http://www.safetycare.us/partnerlocator.asp. SafetyCare Inc. More information: call (866) 693-7233 or visit www.safetycare.us.

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Category - Best overall online resources for end users, which support dealer/integrator sales

When it introduced the American Dynamics Intellex IP, Tyco Fire & Security took an innovative approach to educating consumers, not only about its product, but on IP technology. To ensure that customers had the information necessary to make an educated purchasing decision, the company launched an advertising campaign that directed readers to its microsite, www.americandynamics.net/intellexip, where customers could navigate through modules aimed at providing a comprehensive IP education. From the IP video glossary to an interactive quiz, customers were provided with easy-to-understand information. The site also offered monthly webcasts where industry experts discussed IP trends and best practices. American Dynamics More information: call (858) 642-2400 or visit www.americandynamics.net.

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Category - Best overall online resources for end users, which support dealer/integrator sales

Literature Xpress is a popular online service, available exclusively for Honeywell Security dealers, and has been enhanced this year with an even wider range of exciting, customizable collateral to choose from! Exciting new enhancements include an expanded commercial section, a home networking category, an even wider range of brochures, sell sheets and posters and targeted collateral designed to help the security professional address the unique needs of restaurants, schools, retailers, banks, warehouses and more. Dealers can instantly personalize and print these polished, professionally designed marketing materials with their logos, company name and address. Literature XPress is fast, easy and absolutely free. Visit www.security.honeywell.com/xpress for details. Honeywell Security More information: call (800) 645-7568 or visit www.security.honeywell.com.

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Category - Best online product introductions that support dealer/integrator sales

As illustrated by the offer for seniors that can be seen on this consumer’s site – http:// www.activeyoungseniors. com/ index.cfm – the service being offered by SafetyCare is fully automated to provide the complete information necessary to make a buy decision and fulfill the order through enrollment in the name of the dealer/integrator. SafetyCare Inc. More information: call (866) 693-7233 or visit www.safetycare.us.

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Category - Best online product introductions that support dealer/integrator sales

The Dealer Development Group’s On-Demand series from First Alert Professional is an effective training tool. With Volumes 2 and 3, dealers learn how to generate referrals and exhibit effectively at home shows. Referrals the Smart Way can be played in any Web browser, so dealers can train from anywhere. The Volume 3 DVD is the first in the Take It from the Top series, where DDG members interview dealers at the top of their game. In this video, dealers hear from Certified Security about the best way to exhibit at home shows. By incorporating these two new products into their training program, dealers can increase company sales. First Alert Professional More information: call (800) 793-5949 or visit www.firstalertprofessional.com.

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Category - Best online product introductions that support dealer/integrator sales

The Symphony residential and commercial videos can be played by anyone visiting the Honeywell Security and Custom Electronics web site. In the Symphony residential video, viewers learn about the advantages of the color interface from lighting and appliance control to Optiflex’s digital video technology. In the commercial version, viewers learn about all the benefits of installing this advanced user interface from controlling events remotely to viewing video of your business in the comforts of your home. To view the videos, visit http://www.security.honeywell.com/hsce/resources/videos/index.html Honeywell Security More information: call (800) 645-7568 or visit www.security.honeywell.com.

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