What this tactic fails to recognize is that unless your entire organization, from the receptionist to the owner of the company, is actively involved in building awareness of the security business, your company cannot achieve and sustain the long-term growth it needs to survive. While your receptionist or accountant may not be going door-to-door selling alarm systems, they and your entire team are engaged in some form of branding, selling, marketing and networking of your company’s products and services.
Two techniques that I teach – “time and task management†and “building a powerful network team†– are ones that employees can put into practice immediately and see results immediately, as well. These two training topics already have helped companies in the electronic security industry, including Rapid Response Monitoring Services, Syracuse, N.Y., increase sales and marketing without increasing costs and by using their existing employee base.