There have been some ‘stunning’ improvements made to IP cameras recently, according to security professionals. This makes them ideal for a wide range of new applications, translating to more sales opportunities for your company.
End users’ desire for high-definition and megapixel technologies has driven the vast majority of advancements in the video surveillance industry — yet because the security industry has been adopting IP cameras more slowly than expected, end users may not necessarily be aware of the newest advancements. For example, wide dynamic range and other sensor technologies are improving the low-light performance of IP cameras. Another example is enhanced analytics that tie IP cameras into business solutions. Such advancements offer a greater opportunity for expanding IP surveillance into applications where it traditionally hasn’t been used.
“HD is the big push, particularly over the last year, and it comes mainly from the TVs we all have in our homes,” says Willem Ryan, product marketing manager for Bosch Security Systems, based in Fairport, N.Y. Based on consumers’ increasing expectations of high-quality video — which consumers now expect even from the most basic smartphone or point-and-shoot camera — the IP camera market is growing significantly, Ryan says. “It’s so accessible that IP isn’t scary anymore. It’s commonplace today, even for children,” he says.