We recently had a local wine walk here in our little city of Covina, just 20 minutes away from downtown Los Angeles. Each person that purchased a ticket received 10 wine tasting’s from the local merchants on our block. Being that we are strictly a marketing agency for the security industry, we don’t get a direct benefit by participating. Still, we enjoy mingling and interacting with the more than 900 visitors that come in our office with marketing research questions. We do have to start pretty early with the market research questions, though. By the end of the night, many of the visitors are wobbling.