The ADT Corporation, Boca Raton, Fla., announced the expansion of its health product portfolio with the introduction of the wearable On-The-Go Emergency Response System. According to the Centers for Disease Control and Prevention, one out of three adults over the age of 65 in North America fall each year, and many who fall and suffer moderate to severe injuries are unable to manually call for help. ADT’s new solution, which operates on a leading nationwide cellular network, boasts connectivity to a specially trained team of ADT Health employees, fall detection sensors, and GPS location capabilities -- all in a single and easy-to-use device.
In the event of a fall, the device will detect the fall and connect the customer directly with ADT’s 24/7 professional monitoring center, where a specially trained ADT professional can determine if emergency responders or a caregiver should be dispatched to the customer’s location -- whether they are in their kitchen or a parking lot miles away from home. For other emergencies, customers can also connect directly to ADT’s professional monitoring center with a simple press of a button.
“America’s growing senior population is more independent and active than ever before, and ADT’s On-The-Go Emergency Response System is always there in the event of an emergency, helping our customers age with confidence,” said Don Boerema, ADT Health business leader. “In an emergency situation, the difference between a severe and fatal injury can come down to a matter of minutes, so it’s critical that you not compromise on your safety and security.” This is part of ADT’s comprehensive health and security ecosystem for the growing senior population who want to enjoy independent lives to the fullest beyond the confines of their home. According to Pew Research Center population projections, 10,000 Americans will turn 65 every day, reinforcing the need for health products like ADT’s On-The-Go Emergency Response System.
ADT also released a new advertisement featuring award-winning actor Ving Rhames. In the commercial, one of several in ADT’s new campaign that launched in February around the new system. In it, Rhames embodies ADT’s new On-The-Go Emergency Response System, a wearable technology that helps America’s growing senior population go about their day-to-day lives with confidence, whether they are at home or around town, while also providing peace of mind to their caregivers. The new commercial follows a day in the life of an inspiring, active woman as she enjoys her hobbies: knitting, visiting with girlfriends at the beauty salon, baking, and even cutting a rug in her new dancing shoes. And throughout it all – with a little help from Rhames, who represents ADT’s 24/7 professional monitoring – ADT highlights that they’re always there, providing the confidence she needs to live a busy, active life.
“With the new On-The-Go Emergency Response System, we are empowering seniors to live life on their own terms, and reassuring caregivers that their loved ones are cared for and watched over as they go about their day,” said Jerri DeVard, chief marketing officer of ADT. “The difference between a severe or fatal fall can come down to a matter of minutes. In our new campaign, we are highlighting our ability to respond at the moment of truth when help is needed most.”
ADT’s wearable On-The-Go Emergency Response System helps empower America’s seniors to live more active and independent lives. The new solution, which was released in mid-February, operates on a leading nationwide cellular network, boasts connectivity to a specially trained team of ADT Health employees through the company’s 24/7 professional monitoring center, and includes fall detection sensors and GPS location capabilities -- all in a single and easy-to-use wearable device, stated the company in a press release.