If you’re a regular reader of this column then you know that we love big, fat purple cows — the fatter the better, actually. You also know we’re all about being different and standing out when it comes to your brand. We’ve talked about making sure your unique selling proposition (USP) and messaging needs to be consistent across the board. That’s fine and dandy, you might be saying in your head right now, but how does that actually lead to more revenue?
Recently our marketing agency has been picking up a lot of new pay-per-click (PPC) accounts, primarily for dealers that provide residential and commercial security. In the month of September we picked up two accounts that wanted to spend the same amount when it came to their monthly budget of $3,000.