Over the last 12 months we’ve seen a nationwide trend among our dealers of potential customers performing more and more security-related searches. These customers are looking for home security with video cameras, nanny cameras, outdoor cameras, wireless cameras and even doorbell cameras. So we gave searchers what they’re looking for — and it’s converting with great results.
We can’t stress enough how important it is for you to understand how your potential customers are searching for your service offering. When you understand their search patterns, you can determine how to put your company right in front of them.