In past articles we have talked about remarketing, but because we are continually evolving and learning from data that comes through our security dealers nationwide, from time to time we like to revisit one of our past articles or give advanced insight into how to use some marketing techniques like a pro.
If you’re not familiar with remarketing, think of the last time you looked for a golf club, a car part or a gift for your wife, and that product seemed to follow you around everywhere: Facebook, in your emails, on particular websites, even on your phone. Well, that’s remarketing, and you can do it with Google and Facebook (and others, but we find these two work the best within the security industry). It can all be done by inserting a little piece of code onto your website, and once a Web user lands on your site or a particular page, ads you created follow them around. But, as we have been learning, lots of security dealers are using this marketing tool incorrectly, and herewith are some insights into how to improve your remarketing efforts.