In past articles we mentioned the use of videos in your marketing efforts, but we’ve never written a complete article about it, so ta-da — here it is, a complete article on why, how and what to expect when you incorporate videos into your security’s marketing efforts.
These days, broadband speeds are light years faster than they were years ago with speeds at more than 100 Megabits per second, smartphones are with us 24/7 and, it’s official, we have the attention span of a goldfish. In other words, we have developed Web ADD. Potential end-user customers want to know what you’re offering and they demand to know it now. Fail to communicate this and your competitors who understand this will snatch them from right under your nose.