In today’s intelligence-driven world, it’s no surprise that the security industry is evolving — and much of the change comes from the influence of information technology. As IT becomes a greater force in the world of security, it is paramount that security integrators and end users understand how IT innovations have a direct impact on security deployments. When knowledgeable about both functions, stakeholders solidify the chance to adopt a modern approach that will be valuable far into the future.

ISC East is the ideal place for consultants, integrators and end users to gain new levels of insight on how IT is influencing the marketplace. There are myriad opportunities to discuss best practices and gain the knowledge necessary to learn and specify systems, including video surveillance, cloud-based solutions and storage infrastructures, all of which help organizations embrace the promise of IT efficiencies. During this week’s conference, I am honored to have the opportunity to discuss how enterprise-class IT capabilities deliver advanced levels of video and data protection and higher system performance to address the needs of today as well as the data-intensive requirements of the future. Here’s a sneak peek at what we’ll be discussing during our educational session today at 3:15 p.m.

A Changing Tide
As you peruse the show floor this week, you’ll see the innovations that are driving this evolution of the market. Advanced technologies, such as higher resolution video surveillance cameras and video analytics, make it easier to provide much higher quality security data. In fact, according to Wikibon, video is the largest big data application in the world, with 24 zettabytes (ZB) being produced annually. That’s 24 billion terabytes to put it in perspective.

As you can imagine, all this data places significant stress on IT and storage infrastructure, and it’s only going to increase in complexity as data generation expands. So, you need to prepare for the future. Without proper investment and strategy, the strain on existing infrastructure will be insurmountable. And as more and more of this data becomes increasingly critical, piecemealed infrastructure will not be enough to process and safeguard critical operations.

When planning for tomorrow, scalability and resiliency are key. And those elements aren’t delivered by siloed solutions that incorporate the technologies of yesterday (such as DVR and NVR-based solutions). These appliance-based architectures cannot provide the resiliency that mission-critical environments require or support the new innovations that are on every leader’s mind today, such as cloud, deep learning and converged infrastructure.

In modern security environments, organizations increasingly seek ways to leverage converged infrastructure — commonly called hyperconverged infrastructure in the IT world — to deliver software-defined storage and server infrastructure that is purpose-built for data-intensive video surveillance and analytics workloads. These types of solutions enable organizations to streamline video, security management and storage environments by hosting video management software, analytics, access control and other security applications on a highly resilient, secure and scalable infrastructure that delivers a common pool of storage. And even more importantly, it can support multiple workloads for enhanced ROI.

The Evolving Value of Video
As you look to build your platform to support not just today’s requirements, but also the needs of tomorrow, you need to remember that video is not just a security tool; it’s a business enabler. Other departments within your organization are looking at video to see what data can be extrapolated to drive business intelligence. Additional use cases include marketing, customer engagement, operational and logistics efficiencies, and more. But video is only useful when the most critical pieces can be identified quickly and easily.

Enter video analytics. To extract the value of video for actionable business intelligence, organizations must ensure captured video is properly analyzed to deliver metrics that are useful to the business. With the proliferation of high-definition IP video cameras, IoT sensors and devices, these organizations are increasingly challenged with the processing of hundreds of hours of footage from multiple camera sources to uncover patterns and extract the information that can be leveraged to drive better business outcomes.

Converged infrastructure can host video analytics, resulting in an intelligent platform that addresses the growing complexity of deep learning applications while processing data faster, effectively transforming how video is used by organizations. This helps them transition their video surveillance systems from being a cost center to a dynamic security and IoT solution that delivers better business outcomes.

It’s an exciting time to be in the security market, as we’re truly seeing the evolution of technology and processes while finally experiencing the IT-security convergence that has been discussed for many years. At this year’s ISC East you’ll get to see how a smarter infrastructure delivers today’s safe and intelligent world.

Bio: Wayne Arvidson is vice president of strategic alliances for Pivot3. He sits on the Security Industry Association’s International Relations and Government Affairs Committees, Working Groups on Body-Worn Video Technology and Homeland Security. He is also a member of the International Association of Chiefs of Police where he is active with the Law Enforcement Information Management group.


Want to learn more? Wayne Arvidson of Pivot3 and Jeremy Krint of BriefCam Inc. will present the educational session “The Ways IT is Changing the Video Surveillance Market” this afternoon, November 14 at 3:15 in Theater 2 (Booth 376)