Security dealers are increasingly taking advantage of the plethora of new technologies, business models and opportunities in the security alarm space, and seem to have found their footing in a rapidly changing landscape.
Doomsday didn’t happen. For all the concern many security dealers have shown in recent years — particularly about the rapidly changing residential market — all indicators seem to finally point to what was always the hope in the midst of the fear: that all the new entrants, technologies and business models would start to grow the pie for all. Now dealers are finding their groove, changing their business models to compete or ramping up their commercial business to compensate.
Not only did the DIY doomsday not happen the way many feared, 2018 was actually quite a good year — great, for many — and a big part of that was the consumer awareness of the growing number of exciting security technologies out there, both residentially and commercially — the result of massive advertising campaigns by the DIY, MSOs and large national dealers.