I’m a big hockey fan, especially of the American Hockey League, which is comprised of 31 minor league teams that are affiliated with National Hockey League teams. The other day while watching a game of the AHL’s Western Conference finals — the Chicago Wolves vs the San Diego Gulls — I spotted a familiar sponsor name on the boards surrounding the ice rink: JMG Security Systems. Turns out JMG Security, also a “Power Play Sponsor” of the Anaheim Ducks NHL team, has also been an NHL sponsor for decades. The home page of JMG’s website at www.jmgsecurity.com proudly shows off the Ducks sponsorship.
Sports sponsorships are powerful marketing tools on many different levels. Security companies large and small can gain from the exposure to large numbers of fans.