If you don’t thinkbusiness intelligence should be part of your plan because your customers aren’t yet asking about it, you’d better rethink that so you can get on top of the trend. According to a post on the Forbes Business Development Council’s website, “There’s no question — companies that successfully use business intelligence make better business decisions and are poised to outpace and outlast their competitors.” Business intelligence is absolutely more than a buzzword; just ask any executive in the retail vertical segment, where the practice first took hold.
The reason security integrators are so involved is because the sensors you sell and install for your customers — the card readers, surveillance cameras, intrusion alarms — are the “collectors” that feed data into the business intelligence pool, giving your customers deep insight into many aspects of their business.