Some Tweet just trashed your security company, or a Facebook post about unreturned calls has people talking, or worse, someone who isn’t even your customer leaves a negative review on Yelp — now what do you do? Today, your online reputation is pivotal in the success of your business.
No matter the size of your business, customers and even strangers are talking about you on social media. What you do about this is called online reputation management (ORM) and is one of the most neglected and misunderstood aspects of today’s business, marketing and media landscape.