If you did not have a marketing plan for 2019, take a good hard look at the year’s results. Chances are pretty good that you did not achieve the business goals you had hoped you would. Why? Because a marketing plan helps set you on course and propels you through the year to make your business goals a reality.
A lot of dealers and integrators have told me they don’t have time to create a marketing plan. But a plan creates structure and built-in efficiencies that benefit your business. It forces you to ask foundational questions such as what are you trying to accomplish, and why? For example, if you know that you are increasing your ads and visibility online in March, you know you better be ready for an increase in calls by that time.