By now, you have probably heard about Google’s BERT, and if you are like most of the people calling our office, you are concerned about what the October 24 update means for you and your website. The world of digital marketing is ever-changing and can throw your website on its backside in a hot second, so most Google updates are considered treasonous acts of villainy (and perhaps, at times, rightfully so.)
This time, however, I’ll tell you what I have been telling everyone: rest easy, friends — BERT’s fine.