GOOGLE ADS REQUIRE CRAZY NINJA SKILLS to be successful, right? Well, yes and no. With the proper knowledge, anyone can start seeing positive results.

When done correctly, online ads are among the most successful ways to gain profitable leads in the security industry. Doing them well, however, is a monumental challenge. The Google ads system is intricate, complicated and constantly in flux, and small changes can easily derail your campaign. To make matters even more difficult, keywords for the industry are costly, so it is critical to only attract the right leads that want the security services you provide.