New research from Parks Associates finds 60 percent of U.S. broadband households feel “safe enough” with a professionally monitored home security system
Forty-four percent of U.S. broadband households who do not own or intend to purchase a smart home device perceive the devices as too expensive, so as more manufacturers deploy low-cost products with advanced features, the market could start to overcome this barrier.
Parks Associates’ new research, COVID-19: Impact on Telehealth Use and Perspectives, finds over 50 percent of U.S. broadband households are willing to share smartphone data to aid in COVID-19 contact tracing, while another 20 percent could be convinced provided privacy protections are in place.
Dartmouth has been selected by the National Science Foundation to lead a $10 million national research program aimed at improving security and privacy in homes that use smart devices.
New research from Parks Associates' Smart Home Buyer Journey and User Experience, a survey of 10,000 broadband households fielded at the end of 2019, reveals that adoption of home control systems experienced a 38 percent year-over-year growth rate.