Nice announced the appointment of Paul Williams — currently chief product officer at Nice North America — as managing director of the new home management solutions business unit. Nice said it established the business unit to allow the company to bridge the gap between technology, design, ease of use and sustainability. In this role, Williams will join the global Nice Group executive team, reporting to Roberto Griffa, Group CEO.

The home management solutions business unit aims to provide a holistic home management experience where integration and connectivity are key to creating living spaces where everyone can feel protected and free. Since joining Nice North America in 2022, Williams has reportedly been invaluable in taking this step forward. Nice said he has supported the product teams in exceeding customer expectations and being at the forefront of the strategy to successfully merge all companies operating in the region under one brand-leading consistency to the market. 

Strengthening our matrix structure with the new home management solutions business unit is more than a strategic step: it is about anticipating the future,” said Griffa. It gives us greater flexibility, sharper focus and an enhanced ability to innovate. And it is leaders like Paul with their vision for connected solutions and customer-centric ecosystems — who make me confident that all these factors are moving us towards the right direction.”

Williams said, “Taking on the leadership of the home management solutions business unit is more than a new role for me; it is a chance to redefine how we interact with our homes and evolve our development culture. My vision is for us to be highly focused on delivering holistic experiences for our users, crafting solutions rooted in powerful platforms and interconnected ecosystems. I genuinely believe that by creating complete solutions, we are not only meeting expectations but surpassing them, bringing unparalleled value and satisfaction to our customers.

Prior to joining Nice, Williams spent nearly 15 years at Control4, where he held numerous senior leadership positions in the areas of; operations, support, hospitality sales and product/R&D. After Control4, he then joined GE Lighting, where he built a team that has created a do-it-yourself smart home ecosystem integrating dozens of products and a mobile app experience that is now used by millions of consumers.


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