SD Marketing, a marketing agency solely focused on the alarm industry, recently appointed Paul Granado as director of business development. The appointment supports the company’s expanding services amid the development of the exclusive AMP program.

“We are pleased to welcome Paul to this important role at SD Marketing,” said David Morgan, co-founder of SD Marketing. “As the director of business development, Paul oversees new business growth. He will be developing and maintaining key customer relationships and fostering company growth through the execution of strategic business development activities. His passion for the industry and dedication to promoting client relationships makes him a valuable asset to the company and our clients.”

Granado brings valuable experience in client relationships as a co-developer of Ink DAP, a commercial custom printing and embroidery company. His experience also includes management with Speedo, where he led a team of more than 40 employees. 

“I’m excited to become part of this great team,” Granado said. “I have watched and studied the security industry and believe that this is a pivotal time for dealers, integrators, and manufacturers to position themselves well for significant growth opportunity. I’m eager to use my strong relationship-building skills and ability to quickly engage with key decision-makers to help further the growth of our clients.”