Axis Communications, a company in network video, released its first annual Axis Perspectives report, a research-based publication examining the evolution of intelligent video and its expanding role. Backed by proprietary global research, expert insights and real-world use cases, the report quantifies how intelligent video is enhancing security while increasingly driving safety, operational efficiency and business intelligence across industries.

The findings reveal a clear inflection point: while security remains foundational, organizations are rapidly adopting intelligent video as a powerful business sensor, unlocking insights that improve performance, reduce costs and enable automation at scale. Based on firsthand research and data analysis, the report provides a strategic roadmap for how cameras are evolving into active contributors to enterprise decision-making, delivering measurable results in high-impact environments. For example, the report highlights BMW Group’s use of cameras to power AI-driven quality inspection (AIQX). This application enables precise, automated inspections that enhance product quality and operational efficiency.

“Intelligent video is undergoing a fundamental shift — from monitoring what happens to actively informing how organizations protect people, operate and make decisions,” said Fredrik Nilsson, vice president, Americas, Axis Communications. “With Axis Perspectives, we take a strategic, research-driven view of that evolution, bringing together global data, real-world deployments, along with a practical maturity model to help organizations understand where they are today and how to unlock the full value of video as a connected, data-driven business capability.”

Key Report Findings:

• Expanding Business Impact: Use of video for business intelligence has nearly doubled in just one year (from 20% to 38%), while 42% of organizations now use it to drive operational efficiency.
• Evolving Customer Priorities: Infrastructure modernization is the leading driver for 64% of end users, with cybersecurity now cited as a critical priority by 44%.
• Accelerating Cloud Adoption: Cloud adoption in physical security is expected to jump from 27% to 44% within two years, reflecting a 17-point increase as new use cases gain traction.
• Demand for Platform Integration: 41% of customers now demand unified platforms, underscoring system integration as a key success factor.