Builder Spotlight Creates Opportunity for New Approach to Product Presentation
The packed house was standing-room-only as Guardian Home Technologies took the stage. The setting was Fischer Homesâ€™ 17,000 square-foot Lifestyle Design Center, Fort Thomas, Ky., which had been transformed Hollywood-style for one special autumn evening. The evening delivered a one-of-a-kind opportunity for Guardian to take a new approach as a structured wiring and security provider to present its products to 400 captivated prospects.
Fischer builds single-family homes, condominiums, town homes and patio homes in the Greater Cincinnati and northern Kentucky regions. Guardian Home Technologies, the structured wiring division of Guardian Protection Services, Pittsburgh, Pa., is Fischer Homesâ€™ technology partner and sole provider of structured wiring, whole-house audio, home theater, networking, security, surveillance and intercom products to its single-family homebuyers.
The event was themed â€œNight at the Oscarsâ€ and Guardian literally rolled out a red carpet for prospects to enter the design center. In addition to previously installed, permanent Guardian product walls and eight Guardian-installed LG plasma screen TVs, Guardian outfitted the design center for just that evening with five 14-foot, floor-to-ceiling product signage displays, four additional plasma screen TVs, two of its 10-foot trade show displays, and multiple sets of Klipsch speakers.
By the end of the evening, two new Fischer homes were sold, dozens of questions posed to Guardian representatives, and serious interest expressed in Guardian home technology packages. Prospects who attended the event continued to seek out Guardian consultants two days later at the Cincinnati Kitchen & Bath Show to discuss what they had learned and enjoyed most.