Butch Davis has been in the security industry since 1987 and says that he has seen the industry evolve into the surveillance-hungry form it is today. An independent security dealer since 1990, Davis knows firsthand how frustrated the average small dealer can be with learning, installing and servicing todayâ€™s technology of digital video systems.
â€œWith the invent of digital, we were forced to learn, or no longer be competitive in the industry, with just CCTV,â€ he said.
Through connections in the IT industry that Davis forged, he was able to get himself, his company, and his employees comfortable with digital technology.
â€œ[Other dealers] had to exclude certain technology from customers because they didnâ€™t understand the technology,â€ he said. â€œThe vast majority of companies have a hard time with new technologies. Itâ€™s the big ones that have no problem.â€
In an effort to stay competitive, Davis formed Omni-Watch Systems Inc., Dallas. His intent was to build a digital video system that was easy for the end-user to use, and easy for the dealer to install and service. In late 2004, Davis and a diverse group of IT and industry professionals, developed a plug-n-play digital video system. â€œ[The system] is as easy to install as a standard alarm system, and, without custom Internet-based GUI, is so simple to use that a 70-year-old grandmother can use it with only five minutes training,â€ he boasted.
The company recently launched an authorized dealer program, for which it already has three dealers, and is actively seeking alarm dealers to join.
The small, independent dealer is Omni-Watchâ€™s strongest market, Davis said, and the companyâ€™s system can be a competitive gain for those that have no formal training in computers, the Internet or digital technology. â€œ[Dealers] can have all the advantages of high-tech without necessarily all the knowledge,â€ he said.