A Useful Personal Touch
If there is one downside to company websites as marketing tools it’s that they are faceless and can look very similar to a competitor’s. In order to make its web presence stand out and better connect with its website visitors, Ackerman Security, Atlanta, Ga., included a very brief welcoming video that features company president, Jim Callahan, sending a message to potential customers. In a little over one minute, Callahan explains what the company does and how it differs from the competition, outlines the next step to take in selecting a security system — always emphasizing the company’s mission to find the right solution for each customer’s different needs. Does your company website have a unique feature that makes it memorable? Tell us about it at email@example.com.
Website Redesign with a Focus on Functionality
Sure your new website looks good, but how functional is it? In another example of things you can learn from your business partners, Altronix, Brooklyn, N.Y., a manufacturer of low voltage power supplies and peripherals for the electronic security industry, recently redesigned its website with a focus on fast and easy access to information and an improved online experience. The new site’s product locator allows visitors to search by market sector, product category or brand with configuration tools conveniently located on the same page.
The new site also features Tech Tools and Calculators to assist in specifying Altronix products and search tools to locate the nearest reseller or distributor. The website will soon be the host for Altronix University.
Enhanced PTZ Mobile App for DVRs
SecurityTronix, Las Vegas, released its enhanced Free STDVR mobile apps with PTZ camera control for monitoring surveillance cameras via Android, iPhone, and iPad mobile devices. The user can position a PTZ camera from their mobile device, watch live video, capture still images, and more. The app is available at the GooglePlay Store and the Apple App Store, free, under the name STDVR.
Weekly Video How-Tos
Digimerge Technologies, Toronto, developed a Videos page on its website complete with a growing collection of demo videos to assist with product training. Videos are categorized by subjects and offer useful answers to commonly asked questions about CCTV for integrators, dealers and end users. Popular topics include configuring Digimerge DVRs for remote monitoring, setting up mobile apps, and operating the DVR with a touchscreen. New tutorial videos are uploaded weekly to the DigimergeTV YouTube channel.