Protection 1’s Delicious New Marketing Campaign
Have you come across Protection 1’s new ad campaign featuring ESPN’s Mike and Mike? The campaign launched in November, airing humorous TV commercials and radio spots filmed at the homes of both Mike Golic and Mike Greenburg with Greenberg using his Protection 1 system to bar Golic’s ongoing attempts to steal cookies from his home. The commercials highlight some of Protection 1’s unique security capabilities and include Protection 1’s CFO, Dan Bresingham, as a linebacker and “Best Defensive Player.” In conjunction with the ads, Protection 1 is executing a social media campaign under the tag #ProtectYourCookies on the company’s Twitter: @ProtectionOne.
‘Lucky Friend’ Facebook Campaign
Video Mount Products announced its new “Lucky Friend” Facebook contest campaign. VMP will choose two winners at random from its list of current and new followers who “Like” the company on its Facebook page through the end of Jan. 31, 2014. VMP will choose the two winners of the $100 Visa gift cards on Feb. 3, 2014. VMP launched this campaign prior to ISC East 2013, where it had booth visitors stop by and “Like” VMP on the spot to enter the contest. “What we’ve been finding is that more and more of our customers are turning to Facebook as an additional resource to find out what’s going on at VMP and within our industry,” explained Keith Fulmer, president of Video Mount Products.
Camden Enhances Corporate Website
Camden Door Controls redesigned and relaunched its corporate website, showcasing the depth of its products and support. The new site was created with the goal of continually assisting visitors find the information they need and keep up-to-date with Camden’s ongoing product developments. The site offers an improved graphic design, the latest company blogs, links to more social media sites and a new ‘applications’ section.
Bosch’s Remote Security Control App for Android
Bosch Security Systems announced that the Remote Security Control app for B Series and GV4 Control Panels now supports Android Devices, in addition to the iPhone, iPad and iPod touch. Remote Security Control allows arming and disarming of one or more systems or areas, as well as controlling any connected outputs — including lights, garage doors, and more. Users can also check system status and lock, unlock, cycle or secure doors within GV4 systems that include access control. The app allows the user to connect to a system without a third-party server. This configuration reduces monthly cost for the dealer and also allows the app to be used with a local Wi-Fi network when other Internet or cellular connections are not available.