HID Global® and Chapman University announced a collaboration that gives Chapman University MBA students access to HID Trusted Tag Services™.  The program is aimed at challenging the students to identify key market opportunities and develop an action plan to expand the influence of its HID Trusted Tag Services™, beyond the company’s proven Electronic Visitor Verification (EVV) and Digital Out-of-Home (DOOH) use cases, within the Internet of Things (IoT) space.

HID Global is providing the students a chance to gain hands-on experience identifying new market opportunities for the company’s cutting-edge solution, which combines secure cloud authentication services and trusted tags that are readable by mobile devices. The team of students is enrolled in Chapman University’s New Product Development and Entrepreneurship courses, where they will formulate, develop and present a business and launch plan around connectivity of objects, devices and/or systems in markets where HID Trusted Tag Services can enable significant opportunities.

“Through this partnership, HID Global gains a truly unfettered student consulting team trained to view the world with a rapidly evolving global perspective,” said Clark Higgins, assistant professor of marketing and the key faculty advisor for the students on this collaboration at Chapman University. “HID global is leveraging this limited pool of talent before they reach the open market, and the company is also giving back to the business community by opening their doors to the next generation of business and community leaders. Chapman University continues to develop partnerships in the business world and we see this as a win/win for both the students and HID Global.”

“This is a unique opportunity for the next generation of our entrepreneurs to gain value knowledge and practical experience in leveraging an innovative solution to capture the attention of a new market,” said Dr. Tam Hulusi, senior vice president with HID Global. “HID Global looks forward to seeing the results from giving bright young minds the opportunity and tools to help shape technology’s next big thing.”

The company’s HID Trusted Tag Services enable smartphones and tablets to be used in inventive new ways, ranging from tapping a “smart poster” for an interactive brand experience to authenticating the value of a luxury item, verifying the visit of a home health aide in a patient’s home and a wide variety of additional “proof of presence” applications. Challenged with taking this innovation to a new level, the Chapman students will present their concepts to HID Global in December.

A center for future leaders of industry in Orange County, Calif., Chapman’s Argyros School of Business and Economics under the leadership of Dean Reginald Gilyard is the ideal partner for companies seeking to find new and innovative solutions to a wide array of business problems. Since coming to Chapman from Boston Consulting Group, Dean Gilyard has been committed to providing superior educational programs for its students and believes that there is no substitute for hands-on learning experiences. The university trains its future leaders to holistically examine every business problem as a potential path for revenue generation and competitive advantage. Being able to partner with companies such as HID Global in the development of new go-to-market product concepts is the type of hands-on experience that the Argyros School at Chapman, Dean Gilyard and professors such as Clark Higgins are committed to providing.

 Chapman University’s MBA program is ranked #48 per Bloomberg BusinessWeek, ranked #8 in salary increase per Bloomberg BusinessWeek, and ranked as one of the Top 125 Best Full Time MBA programs per U.S. News & World Report.