AlarmForce Industries launched its brand refresh featuring a new creative campaign, an update to its jingle, a refreshed website and a modernized logo, along with the release of its new line of home security and home detection products. 
The new line of home security and home detection products includes flood detection, a doorbell camera with two-way voice, new exterior and interior cameras, lighting systems and many other home detection products. AlarmForce is also launching its AlarmForce Access app that allows homeowners to use their smartphones to monitor and control their homes from anywhere. 
“Over the past 12 months, we’ve made some significant changes to both our management team and strategy to take AlarmForce to the next frontier of the growing home security market,” said Graham Badun, CEO, AlarmForce. “Our focus has always been to provide our customers with superior home security products. I believe this launch today puts us at the forefront of home security and detection products, and I am excited to see AlarmForce begin its next chapter.” 
“We’re thrilled to be relaunching the AlarmForce brand, along with a new line of products,” said Beth Robertson, vice president sales & marketing, AlarmForce. “We’re bringing AlarmForce to the next level both with our updated branding and our product offering and services. We aim to provide a broader suite of home monitoring and detection products so you can monitor your home 24/7 all through your smartphone.” 
In the spring, AlarmForce released its Spring Home Security Poll, which found that homeowners who had home security installed saved up to 20 percent on their home insurance premium. The poll also found that 27 percent of Canadians use a loud dog as their main form of home security. The North American home security market is estimated to be worth more than $12 billion annually. 
“A home security system is the best way to protect your home and valuables. Our bundles start at $29.99/month, so for about a dollar a day you can protect your home and receive a break on your home insurance,” said Beth Robertson, vice president, sales & marketing, AlarmForce. 
Partnering with McCann, AlarmForce entered its next chapter in home security with a new look and feel that includes the modernization of both its logo and iconic jingle, as well as creative campaigns to coincide with the product launch. The AlarmForce brand refresh also includes an update to their website, completed by the DAC group, helping to tie in the launch campaign and rebrand. 
“We are very excited to work with AlarmForce on their relaunch,” said David Leonard, CEO, McCann. “To be able to help refresh and evolve such an iconic Canadian company is a great honor, and we are excited to be able to bring AlarmForce to new heights.”