The following day, UCC dealers played a round of golf before shooting skeet and then heading out on the bird hunt organized by Texas adventure company Xtreme Outdoors. Afterward, the dealers relaxed, tossed horseshoes and took part in raffles for prizes given away by UCC and its sponsors. The extravaganza was topped off with a Texas-style steak dinner and more music from the live band.

The UCC dealer event was a topic of concern after UCC’s sale to Lydia Security Monitoring in January. “One of the most-asked questions from dealers after the acquisition was whether or not UCC would continue to host its annual Extravaganza,” said Jim McMullen, Lydia’s COO. “The intent from day one was for UCC to maintain its own brand and identity, which depends on more than just a logo and the services it provides. A company’s identity also relies heavily on the relationships it has with its dealers. It’s obvious how important this event is to UCC and its dealers and how it contributes to the company’s unique personality. I’m glad I got the opportunity to attend this one-of-a-kind event and meet many of UCC’s customers face to face to express my personal appreciation for their business.”

Matlock said that UCC is already considering ideas to make next year’s event better.

The UCC Extreme Outdoor Extravaganza was sponsored by Agemni, DSC, ipDataTel, Nortek/2Gig, Anixter/Tri-ed, Alarm.com, Automated Outlet, Honeywell, Telguard, AlarMAX, Alarm Funding Associates, Cornerstone Billing Solutions, eDist Security, El Dorado Insurance, Gallagher Benefits, M2M Services, Qolsys and The Stephenz Group.