Alula, a provider of smart security and automation systems for professional installers, announced a free, two-day virtual trade show, to be held on March 24 and March 26, 2020. The digital event offers a look at Alula’s new products and services that would have debuted at ISC West, which had to be rescheduled due to concerns about the coronavirus.

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• Day One: Tuesday, March 24, 12:00pm - 3:00pm EDT

• Day Two: Thursday, March 26, 12:00pm - 3:00pm EDT

On day one, Alula will showcase its new products and services, and provide detailed information on how to help customers overcome the challenges related to the 3G cellular sunset, and more. Day two will focus on Alula's new access control partnership with Brivo. Alula will also talk about the benefits of its new Pro Partner Program, and will host a panel of experts to answer questions and discuss the product roadmap. 

“In our industry, conferences have long been the gold standard for exchanging ideas, answering tech questions and strengthening professional relationships,” said Brad LaRock, vice president of marketing at Alula. “Given the current challenges in meeting with our customers and partners in-person, we feel this forum is our next best alternative. This Virtual Trade Show will allow Alula to share our latest updates and engage with our professional smart home security installers so they continue to expand their businesses and service their customers in the coming months.”

During this live broadcast, Alula will also be giving away prize packages of security equipment and cameras to randomly chosen attendees.

“We wanted this event to have some of the fun interactive elements of our trade show booth,” LaRock said. “We still plan to be at ISC West in July, but this is a way we can keep in touch with our partners virtually and give them a sneak peek at some of the new products and interactive services we’re rolling out this year.