Genetec Inc., a provider of unified security, public safety, operations and business intelligence solutions, today announced the keynote speakers and the details of the partner pavilion for Genetec Connect’DX, the company’s first virtual trade show, which will take place April 20-22. Focused on technology, innovation and the challenges affecting the physical security industry, Connect’DX will provide an opportunity for security professionals from around the world to directly engage with each other as well as with Genetec and its partners.

The conference will kick off with a keynote from Genetec President Pierre Racz, who will take a look at AI and the surrounding hype. As interest in the technology reaches new peaks, inflated expectations are creating the conditions for a painful return to reality. In his address, Racz will take a pragmatic look at the state of AI technology and its real impact on our everyday lives.   

In a live panel discussion, Barclay’s Head of Technology Daniel Lanecki, Starbucks’ Director of Global Physical Security Traegon Hon and Uber’s Physical Security Systems Manager Joel Hosino will share some candid insights into their cloud strategy and talk about how to avoid pitfalls.

A timely talk on security leadership in a time of crisis will feature a unique lineup of industry leaders in technology and physical security, including Jonathan Ballon, VP and general manager at Intel Corp.; Brad Brekke, principal with The Brekke Group; and Ken Lochiatto, CEO of Convergint.

Regi Flanagan, VP car wash controls, Sonny's Car Wash, will talk about how to leverage the ALPR data and machine learning to improve operations and increase revenue. Rick Peck, SVP director of loss prevention, TJX Companies Inc.; Lenny Smith, senior director of loss prevention and corporate security at Skechers USA; and Traegon Hon, director of global physical security at Starbucks, will join forces in a panel to discuss how to navigate uncertain times with security technology. Zeljko Cakic, director, IT, Airport Development Program at the Greater Toronto Airports Authority, will talk about how to reduce nuisance alarms and use incident management. Christopher Slone, senior manager of global security, Sykes Enterprises, will share lessons learned during his company’s access control migration.

Connect’DX will also host a Technology Partner Pavilion where software and hardware technology vendors including: Axis Communications; BCDVideo; Bosch; Commend; Dell Technologies; Hanwha Techwin; HID Global; Intel Corporation; OPTEX; Panasonic; Vivotek; and Zenitel will showcase their latest products, and native integrations with Genetec solutions in on-demand video and via live chat. 

Genetec will also feature an international pavilion with French, Spanish, Portuguese, Japanese and Korean presentations, and live Q&As with industry experts.

To find out more and register, go to