Alula, a provider of smart security and automation systems for professional installers, doubled down on its commitment to professional security installers by making them the centerpiece of the company’s new tagline and website. Previously known for “simplifying security,” Alula has reinvested in its tagline for 2020 and will now highlight “professional smart security.” Along with the new tagline, Alula launched a new website at (previously The website includes several tools and programs to enhance profitability, such as an interactive demo showing the breadth of Alula’s solutions, a newly launched program that rewards referrals and resources that include installation guides and a robust library of webinars. 

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