Items Tagged with 'marketing'

It’s time to start selling peace of mind. Instead of approaching clients with technological terms like “door/window sensors” and “monitoring services,” dealers should help their clients emotionally experience the transformation from vulnerable to protected.

Let’s be honest: most in the industry are sleepwalking through LinkedIn.

A well-crafted video can show a technician solving a problem on-site, a customer sharing their positive experience, or a team member explaining a complex system in simple terms.

Here’s a step-by-step blueprint to help security companies bypass the “busywork” of social media and create lead-generating machines that deliver measurable ROI.

In an industry where trust and reliability are critical, video can be your most effective tool for building credibility and showcasing your expertise.

Phoenix Marketing Group currently covers forty-five states and focuses on lighting, shades, smart home automation, audio, and video solutions for residential and commercial projects in any environment.

Social media. You either love it or hate it.

How to effectively market security events from beginning to end.

Marketing is shifting from technology-driven messages that interrupt the customer’s journey, to connected content that carries the customer through a curated journey to your front door.

According to the announcement, Gurwin will spearhead the company’s growing practice focused on supporting the physical security industry.