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Home » Authors » Carol Enman

Articles by Carol Enman

How Do You Know When It’s Time to Make Changes to Your Security Business?

The security industry is racing forward with new technology solutions
Carol Enman
March 18, 2014

In nearly a decade we have gone from grainy black-and-white analog images stored on VCRs to high-quality, digital, streaming video viewed from anywhere in the world over a wired or wireless network and stored in a variety of ways.


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How Do You Know When It’s Time to Make Changes to Your Security Business?

Humans rarely make noteworthy changes in their lives unless they are in psychic pain, have suffered for a while and have become rather hopeless about their future.
Carol Enman
February 17, 2014

Personal or business partnerships as well as customer relationships aren’t made overnight and don’t break up quickly or easily. If problems develop there are generally disagreements, discussions, demands or even pleading before we call it quits.


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The Network Opportunity

It wasn’t that long ago that the majority of the security industry said they’d never use the Internet because it wasn’t safe and couldn’t be relied upon.
Carol Enman
January 14, 2014

It wasn’t that long ago that the majority of the security industry said they’d never use the Internet because it wasn’t safe and couldn’t be relied upon. Some question its reliability today, yet POTS lines leave your home or commercial locations, go out to the Internet and come back to a POTS line for the final mile, jumping from POTS to the Internet along the route.


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Putting Together the Pieces of Your Marketing Strategy

Social marketing and social media are the core to growing your business in the 21st century.
Carol Enman
November 14, 2013

We’ve discussed the value of developing lists with your Customer Resource Management (CRM) tools. We talked about coding these lists by customer’s buying interests, the industry they’re in (such as education or healthcare), their security risks and other relevant information.


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Use your CRM Database for Marketing

Marketing with your Customer Resource Management database is the next step in growing your sales.
Carol Enman
September 1, 2013

Marketing with your Customer Resource Management database is the next step in growing your sales.


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Is Your Customer Service Driving Your Customers Away?

Is Your Customer Service Driving Your Customers Away?
Carol Enman
August 1, 2013

Call centers in India with agents trying hard to speak English in their native accent are simply tough to understand! 


Read More

Keys to Creating A Well-Oiled Sales Machine

Companies set their sales revenues by needs or wants and these numbers generally rise year over year.
Carol Enman
July 18, 2013

Companies set their sales revenues by needs or wants and these numbers generally rise year over year.


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Overcome Website Development Challenges

When developing a site’s wireframe you have two choices: to do it on your own or to use a developer.
Carol Enman
June 10, 2013

 When developing a site’s wireframe you have two choices: to do it on your own or to use a developer.  


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Business Strategy

Plan For Growth; It Won’t Happen by Accident
Carol Enman
May 15, 2013

I’ve noticed that many companies of all sizes in our industry don’t have a business plan, which is one and the same as having no growth plan.


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How do you Increase Your Businesses Profits By Minimizing Greenhouse Gases?

Carol Enman
April 10, 2013
According to the U.S. Environmental Protection Agency (EPA), the major greenhouse (GH) gases are carbon dioxide, methane, nitrous oxide, and fluorinated gases. These gases are credited with heating the atmosphere and depleting the ozone layer.
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