One of the most important things to any security salesperson is customer acquisition. Here are three of my favorite ways to find new prospects. They aren’t for the weak at heart, but they sure do produce results.

One of the most important things to any security salesperson is customer acquisition. Here are three of my favorite ways to find new prospects. They aren’t for the weak at heart, but they sure do produce results.

I’ve been doing some marketing work for cannabis companies, including one that is considered a market leader. This company is the dominant player and set the benchmark against which all others are compared.

Security industry veteran Daniel Schmelzer has brought to market a new book: Securing Trust: A Guide for Security Technology Sales Professionals Written from the Customer’s Perspective. 

For quite some time I’ve been preaching that the security industry is in ‘pole position’ to be the source for delivering the smart home and connected living.

Do visitors to your website become your customers? After all, that’s why you have a website, right? You want people to find it and either use it to contact you or buy something from it.

A recent study published by the research division of Miller Heiman Group found that that sales forecasting isn’t very accurate in most organizations.

Today’s world bombards us with data. Whether it be looking for information, reading or watching the news or being inundated with advertising, it can be overwhelming to sort through the “haystack” for the desired “needle,” especially when it comes to making sense of technology.

Sometimes the key to better results lies not in the use of new ideas, but in getting rid of old ones.

For most organizations, getting their salespeople and account-based selling teams consistently asking for referrals is like getting a kid to consistently eat their vegetables. It just doesn’t happen.